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Mc Donald¡¯s & Wendy¡¯s
Financial Analysis
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Contents
1.
2.
Firm Performance Measures
3.
Summary & Recommendations
4.
Introduction & Industry and Company Analysis
Financial Statement Analysis
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Introduction and
Industry & Company Analysis
Part 1.
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Introduction
1. Mc Donald`s
The biggest company in fast food industry
2. Wendy¡¯s
In 2008, Wendy¡¯s is merged with Triarc.
-> The third largest company in fast food industry
3. The process of analysis
Common Size analysis
Comparative Analysis
Ratio Analysis
4. Recommendation for our companies
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Industry Analysis
1. Fast food
Must be prepared quickly
preheated or precooked for time reduci¡¦(»ý·«)
(1) Re-inventing Its Brand Image
(2) Widening Customer segment
(3) Diversifying Food Items
(4) Localization
(5) Low price
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rs every years. From these two items we can guess Mc Donald¡¯s has stable and good growth
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Mc Donald`s¡¯ comparative balance sheet
¡ã in2008, 2009 it is minus but it increased dramatically in 2009. Thanks to Higher current Mc Donald¡¯s can change their asset to the money quickly.
¡ã As it¡¯s mentioned before, Account payable increased dramatically so comparative also increased during the period. This Shows Mc Donald¡¯s drew note in 2007 and after then they paid back it.
¡ã In balance sheet money back to shareholders are increasing constantly. Numerical value decreased buy every year It grew over 10% compared with the previous year.
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Mc Donald`s¡¯ common size income statement
¡ã Total revenue is divided into ¡®Sales by Company
-operated restaurants¡¯ and ¡®Revenues from franchised restaurants¡¯. Revenues from franchised restaurants
are increasing while Sales by Company-operated
restaurants is decreasing. It¡¯s because Mc Donald¡¯s
are expanding franchise co