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Tous les Jours 留덉���똿 �궗濡�遺꾩꽍
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紐⑹감
�궗濡��꽑�젙 �룞湲�
�솚寃쎈텇�꽍
湲곗뾽�냼媛�
�솗�씤�맂 臾몄젣�젏 �젣�떆
媛쒖꽑�맂 留덉���똿 �쟾�왂
�꽦怨듭슂�씤 遺꾩꽍
吏덉쓽 �쓳�떟
留덉���똿�쟾�왂 遺꾩꽍
寃곕줎
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�궗濡��꽑�젙 �룞湲�
�젣怨쇱젣鍮듭뿉
����븳 愿��떖
�뾽泥닿컙�쓽
留덉���똿寃쎌웳
�떖�솕
寃쎌웳湲곗뾽怨� �젏�쑀�쑉
李⑥씠
�뱶�씪留덈줈
�씤�븳
愿��떖
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湲곗뾽�냼媛�
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Everyday
Fresh
Real
Taste
Natural
Global brand
湲곗뾽�냼媛� - 湲곗뾽�쓽 �궗紐� 諛� 紐⑺몴
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Jr.
specialist
Sr.
specialist
湲곗뾽�냼媛� ? 湲곗뾽�쓽 議곗쭅�룄
Staff
Master
Assistant manager
Manager
Senior
master
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湲곗뾽�냼媛� ? 湲곗뾽�쓽 �뿰�쁺
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湲곗뾽�냼媛� ? �옱臾댁긽�솴
���李� ���議고몴 (CJ�뫖�뱶鍮�)
�옄�궛
1. �쑀�룞�옄�궛
60,527,589,284
2. 鍮� �쑀�룞�옄�궛
251,406,230,709
�옄�궛珥앷퀎
311,933,819,993
遺�梨�
1. �쑀�룞遺�梨�
207,3���(�깮�왂)
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臾명솕怨듦컙�쑝濡쒖꽌�쓽 �깉濡쒖슫 �닔�슂李쎌텧 媛��뒫
諛붿걶 �쁽����씤�뱾�쓽 鍮� �냼鍮� �꽦�뼢 利앷��
Well-being �뿉 ����븳 �슃援� 利앷��
媛뺣젰�븳 寃쎌웳�궗�씤 �뙆由щ컮寃뚰듃
�룞醫낆뾽怨� 寃쎌웳�궗 �룷�솕�긽�깭
�썝�옄�옱 媛믪쓽 �긽�듅
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留덉���똿 �쟾�왂 遺꾩꽍
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留덉���똿 �쟾�왂 遺꾩꽍 ? 紐⑺몴�떆�옣 遺꾩꽍
�꽭
遺�
�떆
�옣
10���
20���
30���
40~50���
湲곕뒫 吏��뼢�삎
媛�寃� 誘쇨컧�삎
媛먭컖 吏��뼢�삎
�떆媛꾩젅�빟 諛�
�렪由ъ꽦
�떇�궗
媛꾩떇
�떖由ъ쟻 留뚯”
�떆�옣 �꽭遺꾪솕 (Segmentation)
�뿰�졊���
�냼鍮꾩꽦�뼢
Benefit 痢〓㈃
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留덉���똿 �쟾�왂 遺꾩꽍 ? 紐⑺몴�떆�옣 遺꾩꽍
�떇�궗瑜� 紐⑹쟻�쑝濡�
媛�寃⑹뿉 誘쇨컧�븳
30���瑜� Targeting
紐⑺몴�떆�옣 �꽑�젙 (Targeting)
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留덉���똿 �쟾�왂 遺꾩꽍 ? 紐⑺몴�떆�옣 遺꾩꽍
�쐞移� �꽑�젙 (Positioning)
�떊�꽑�븿
�렪�븞�븿
�슌�젅伊щⅤ
�뙆由щ컮寃뚮쑉
而ㅽ뵾�쟾臾몄젏
�룄�꽋 �쟾臾몄젏
�겕�씪�슫 踰좎씠而ㅻ━
�룞�꽕 鍮듭쭛
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留덉���똿 �쟾�왂 遺꾩꽍 ? 紐⑺몴�떆�옣 遺꾩꽍
�쐞移� �꽑�젙 (Positioning)
�슌�젅伊щⅤ�뒗 �떊�꽑�븿�씠�씪�뒗 �슂�냼濡�
寃쎌웳�슦�쐞瑜� �솗蹂댄븳 �긽�깭
�렪�븞�븿�씠�씪�뒗
寃쎌웳�슦�쐞 �슂�냼瑜� 泥④���븯�뿬, 寃쎌웳�궗�뱾怨� 李⑤퀎�솕
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留덉���똿 �쟾�왂 遺꾩꽍 ? �젣�뭹�쟾�왂 遺꾩꽍
�젣�뭹 (Product)
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留덉���똿 �쟾�왂 遺꾩꽍 ? �젣�뭹�쟾�왂 遺꾩꽍
�젣�뭹 (Product)
�뿰�븘 鍮�
�뼱由곗씠 �쟾�슜 �젣�뭹
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留덉���똿 �쟾�왂 遺꾩꽍 ? 媛�寃⑹쟾�왂 遺꾩꽍
媛�寃� (Price)
寃쎌웳�궗��� 媛�寃⑸퉬援� �떒�쐞: �썝
�슌�젅伊щⅤ
�뙆由� 諛붽쾶�듃
耳��엺
7900~29000
8000~35000
�떇鍮�
1500~4000
1300~4200
諛붽쾶�듃
1400~2000
1500~2000
踰좎씠
인 쇄
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