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RAISON �뒪�럹�뀥踰꾩쟾 湲고쉷�꽌
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湲곗〈 �젅醫낆쑀���(RAISONer)�뱾�쓽
釉뚮옖�뱶 異⑹꽦�떖 諛곗뼇
20����쓽 �뿴�젙, 媛먯꽦, �젇�쓬�쓣 �넻�빐�꽌
洹몃뱾�씠 �썝�븯�뒗 硫뗭쭊 誘몃옒�긽�쓣 �젣�뭹�쑝濡� �젣�떆
媛쒕컻�쓽�룄
媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
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媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
Market
�젅醫낆쓽 Target
Sub Target
�젅醫낆쓽 �깂�깮怨� �븿猿섑븳 30��� �씉�뿰�옄
Core Target
援��궡�쓽 20��� �씉�뿰�옄
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�뒪�럹�뀥踰꾩쟾�뿉 ����븳
�냼鍮꾩옄�쓽 寃ы빐
�솢 援녹씠 �젅醫낆뒪�럹�뀥 踰꾩쟾�씠�빞?
�궃 �뵒�뒪 �뵆�윭�뒪, �떎鍮꾨룄�봽, 蹂댄뿴�떆媛�
�벑�쓽 �뒪�럹�뀥 踰꾩쟾�씠 �굹�삤�뒗 寃�
�뜑 留ㅻ젰�쟻�씠�씪怨� �깮媛곹빐.
�냼鍮꾩옄 B
媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
�젅醫낆씠�씪�뒗 �떞諛곕뒗 蹂꾨줈�빞.
�븯吏�留� �뵒�옄�씤�씠 �삁�걯怨� 硫뗭���떎硫�
�궃 援ъ엯�븯寃좎뼱. 洹몃━怨� �뜑 �듅蹂꾪븳 �뵒�옄�씤�쓣 �썝�빐
�냼鍮꾩옄 A
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媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
Product
�뵒�옄�씤 以묒떖�쑝濡� 媛쒕컻
C���(�깮�왂)
O1. �룷瑜댁뎽�쓽 �씠誘몄����� �젅醫낆쓽 �씠誘몄��媛�
O2. �쟾�떒愿묎퀬
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Product
Consumer
Positioning
Communication
Positioning
�냼鍮꾩옄�쓽 �뇤援ъ“
20����쓽
�뿴�젙
Wanna Be�젅醫낆뒪�윭���(RASONism)
�젇�쓬
怨좎뼇�씠
蹂��솕�떆�궗
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媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
How
to
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媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
Communication
�뵒�옄�씤 �씠誘몄�� 留�
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媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
Communication
�냼鍮꾩옄����쓽 �뙇諛⑺뼢 �냼�넻
- �씉�뿰�옄�뿉寃� Nick Name 遺��뿬 : RAISONer
- Dream Car瑜� �씠�슜�븯�뿬 轅덇낵 �뿴�젙�쓽 ����긽�쓣
�뼢�븳 20����쓽 �뿴留앹쓣 �몴�쁽.
- 紐낇뭹(怨좏뭹吏�), �젇怨� 硫뗭쭊 �궓�꽦 �씠誘몄��瑜� 洹밸���솕
- 肄쒕젆�꽣�뱾�뿉寃� 戮묐뒗 �옱誘몃�� 遺��뿬
(�씤�꽌�듃 移대뱶, 紐⑤뜽蹂꾨줈 媛곴린 �떎瑜� �닔�웾 �깮�궛)
- 媛� �떞諛곕쭏�떎 怨좎쑀�쓽 �떆由ъ뼹 �꽆踰� 遺��뿬
(�씤�꽣�꽬 而ㅻ�ㅻ땲�떚 媛��엯/�룷�씤�듃 吏�湲� �슜�룄)
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Communication
媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
O1. �룷瑜댁뎽�쓽 �씠誘몄����� �젅醫낆쓽 �씠誘몄��媛�
紐⑤몢 諛섏쁺�맂 �떞諛� �뙣�궎吏�
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媛쒕컻�쓽�룄
Market
Product
Consumer
Positioning
Communication
Communication
O2. �쟾�떒愿묎퀬
It��셲 the RAISON, It��셲 the REASON
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媛쒕컻�쓽�룄
Market
Pro
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