|
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KYOBO BOOKS :
Crisis & Opportunity
12. 07
1
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Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition & Objective development
Strategy Formulation
corporate, competitive, and functional strategy
Summary
2
_SLIDE_3_
Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition & Objective development
Strategy Formulation
Corporate, competitive, and functional Strategy
Summary
3
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(mil KRW)
-3.3%
1. Market trend and Current state of Kyobo books
17.6%
27.9%
(mil KRW)
(mil KRW)
Yes24,Interpark,Aladdin
(mil KRW)
Korean book market
Shrinking
Maturing
Fast-growing
4
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Yes24 established in 1999
1980
1990
2000
2���(�깮�왂)
202.3 %
|
, competitive, and functional Strategy
Summary
8
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��쏯ot appropriately responds to the Market trend���
Problem recognition & Objective development
9
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Problem recognition & Objective development
e-Book
KYOBO
=
Seize the e-Book market,
Market share no.1 until 2xxx
Kyobo books: Objective
10
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Contents
Market trend and Current state of Kyobo
with BCG Matrix
Problem recognition & Objective development
Strategy Formulation
Corporate, competitive, and functional strategy
Summary
11
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��쏥rowth Strategy���
Corporate Strategy
On & Off-line Market
E-Book Market
+
��쏡ifferentiation���
��쏤irst-mover���
Competitive Strategy
Kyobo books: Strategy formulation
Problem recognition & Objective development
12
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Relative Market Share
Market Growth Rate
Stars
Question Marks
Dogs
Cash
Cows
High
Low
High
Low
Off-line
On-line
e-Book
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