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Natura
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International Expansion
3
A key competitive strengthen
2
Organizing for Internationalization
4
Environment analysis
1
Issue
5
Contents
Was the US the right target?
To success in U.S Market, what kind of sales model Natura choose?
(the direct sales distribution model or the retail model?)
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INTRODUCTION
Name : Natura
Founder : Luiz Seabra
Founded : 1969
Headquarter : Sao Paulo, Brazil
Products : Cosmetics, fragrances, and personal hygiene items
Revenue $ 2.4 billion (2008)
One of the most admired companies in Brazil
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Loyal to Seabra¡¯s original vision
INTRODUCTION - NATURA
In basing its products on
the biodiversity of Brazil
The company¡¯s
direct distribution sales
Argentina, Peru, Colombia, Bolivia, Chile, Venezuela¡¦(»ý·«)
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successful and gratifying relationship one has with nature and the whole environment
Campaign
¡° Truly Beautiful Woman¡±
True beauty is not depend on being forever young but emanated from self-esteem and from living a healthy and meaningful life.
NATURA¡¯S PRODUCT
A wide range of products
Women
Men
Children
¡°All products were developed not only for their functionality, but also to incorporate and reflect the company¡¯s values¡±
Face
Body
Hair
Make-up
Fragrances
Products of bath
Sun protection
Oral hygiene
Specific product lines of children
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The Ekos Product Line
Ekos Product
Biodegradable, with bottles and packaging made of recycled material.
Contain seeds or parts of the plant
NATURA¡¯S PRODUCT
Natura
supplies
Natura paid a premium price for these supplies independent of its scale and efficiency.
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- The Chronos Product Line
Chronos products were developed to retard sighs of aging.
The prevention of the si