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_SLIDE_1_
Sulwhasoo
_SLIDE_2_
Contents
Introduction
Environmental Analysis
Marketing Strategy
Marketing Mix Decision
Consumer Response & Conclusion
Recommendation
Reference
_SLIDE_3_
Introduction
_SLIDE_4_
Background & Objective
Aging society
Amore Pacific
Interest in appearance
Korean cosmetic market
Creative marketing
strategy
_SLIDE_5_
History
AMORE PACIFIC

No.1 cosmetic company

cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Sulwhasoo
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
_SLIDE_6_
Core Competency
Oriental Cosmetics
Korean traditional things
Fresh material from the nature
Natural Beauty + Inner Beauty
¡°¡¦(»ý·«)

1-2 Marketing Trend

1-3 Customer Needs

14.1



ÀÚ·áÁ¤º¸
ID : jung******
Regist : 2013-04-05
Update : 2013-04-05
FileNo : 11059006

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