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Marketing
Management
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List
List
Marketing Plan
Executive Summary
Internal analysis
SWOT analysis
Product portfolio
Situation analysis
STP
Competitive analysis
Marketing Mix
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1. Executive summary
Starts in the early 1900s
Harry & David is “one of premier direct marketing and e-commerce companies in the U.S”
officially was established in 2005, and now it has over 125 stores throughout the country
mission statement"We create, produce, and market premium foods which develop lasting relationships with our customers"
About Harry & David
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1. Executive summary
Plan summary
we can expect the sales to increase approximately 23 to 25% more
organic food markets are highly attractive to enter
open the first Korean Harry & David re…(생략)
2. SWOT
3. Competitive analysis
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lls only the German organic products which are guaranteed by Neuform.
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3. Competitive Analysis
On-Nature
Small Korean organic company sells Korean Foods
(Environment-friendly Certification)
On-Nature have figured out Korean’s tastes well
We can give new satisfaction
differentiation competitive advantage
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3. Segmenting(Stp)
china`s melamine issues
USA`s mad cow diseases
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3. Segmenting(Stp)
On-nature is the company which mainly deals with the products made in korea.
Reformhaus is also the company which sells usually imported products.
we can carve out a niche in korean`s organic food market under this total situation.
They don`t provide the customers with a lot of categories of products.
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3. Segmentin
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Marketing Plan,마케팅,브랜드,브랜드마케팅,기업,서비~.pptx
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