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When confront prices:
an approach based on price presentation
children
2xxx
Coralie Damay
Nathalie Guichard
and
Amelie Clauzel
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CONTENTS
Member Intro
Purpose
Concepts
Hypotheses
Methodology
Discussion
Conclusion and Understanding
1.
2.
3.
4.
5.
6.
7.
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The ILMAMO
1. Member Intro
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01
The ILMAMO
Member Intro
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Introduction
2. Purpose
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02
Introduction
Purpose
How young consumers
attribute and select product price
according to price presentation
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02
Introduction
Purpose
Price &
C¡¦(»ý·«)
|
ow much is a Black Sin noodle?
It¡¯s
1,450won
Hint: It¡¯ about
double price of general one
Now I remember.
It¡¯s 1,450won
I don¡¯t know exactly.
But I think it¡¯s
between
1300~1500won
Price recall Price recognition
Relative
price knowledge
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03
Theoretical and empirical foundations
Concepts
Children as economic agents
Cumulative stages
in the learning
Real actor
in the economy
Price,
its appearance as number
£Ü
123
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03
Theoretical and empirical foundations
Concepts
Influence of price presentations on consumer perception and demand
Certain endings and the psychological effects
on consumers` memory and demand
The numerical line concept
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03
Theoretical and empirical foundations
Concepts
Influence of price presentations
on consumer perception and demand
¡°Certain endings and the psychological effects
on consumers` memory and demand¡±
0 5 9
0-ending