|
_SLIDE_1_
International Expansion Strategy
_SLIDE_2_
Contents
Products
Conclusion
Question
Introduction
_SLIDE_3_
Introduction
_SLIDE_4_
Introduction
_SLIDE_5_
Product Sports Drinks
_SLIDE_6_
Drawback :
Distribution
Product Sports Drinks
_SLIDE_7_
“FRANCHISE”
T A X
Product Carbonated Soft Drinks
_SLIDE_8_
Product Beer
_SLIDE_9_
VS
Product Beer
_SLIDE_10_
Conditions and prospects for Mineral water market
Product Mineral Water
_SLIDE_11_
Increasing demand
Competitors
Product Mineral Water
_SLIDE_12_
Questions
Which product represents the best opportunity?
In which countries should the opportunities be exploited?
&
_SLIDE_13_
MARK…(생략)
|
y vehicles.
Coca-cola was rolling out its range of sports drinks and in doing so, attacking this niche market by capitalizing on its existing distribution network for soft drinks. It was anticipationg taking share from Gatorade which, while the first market entrant, didn’t have the strength, breadth and depth of coverage in the distribution channels enjoyed by coca cola.
- 스칸디나비아 국가에서 스포츠 드링크는 헬스클럽이나 체육관 같은 특정한 유통경로를 통해 공급되며 작은 소매점에 일일이 직접 제품을 배달해야 하는 어려움이 있음.
- 코카 콜라와 같은 대기업이 기존의 유통망을 활용해 틈새 시장인 스포츠 드링크 시장에 진입하려는 움직임을 보임.
6
_NOTES_4_
The firm made a huge success in soft drinks market with franchises.
Soft drinks market has got bigger annually. + so did the market share of the Scandinavian firm.
Vs. Obesity tax, adverts to children banned
7
_NOTES_5_
Beer consumption in European countries.
8
_NOTES_6_
Biggest drawback : TOO MANY competitors in Europe.
Difficult to step in the market.
9
_NOTES_7_
When it comes to the world’s bottled water consumption, Europe has been
International Expansion Strategy.pptx
[Size :
5 Mbyte
]
장바구니
