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APPLE Inc. MARKETING ANALYSIS
1. Executive summary
2. Company description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market - Product focus
6. Marketing Program
7. Financial Data and Projections
8. Organization
9. Implementation Plan
10. Evaluation and Control
Table or Contents
1. Executive summary
Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand. Actually although they are not apple mania, most people all over the world think that Apple Inc. is the top brand of the consumer electronics industry area. So, we will analyze the main cause of the Apple Inc`s success by using marketing analysis tools.
2. Company description
Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, comput…(생략)
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.
3. Strategic Focus and Plan
(1) Empathy for customers
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as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States.
3. Strategic Focus and Plan
Mision/vision
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Apple Values
Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what Apple do and how Apple do it. Taken together, they identify Apple as a unique company.
(1) Empathy for customers
Apple offer superior products that fill real needs and provide lasting value. Apple deal fairly with competitors and meet customers and vendors m
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