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CRM consulting Approach Using Customer Centric Database
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October 2001
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eMarketing Practice OpenTide Korea
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¥°. ¸Ó¸®¸» ¥±. CRM Consulting Framework
1. Strategy focused phases Phase ¥°-1A : ȯ°æºÐ¼® ¹× ¿ª·®Æò°¡ Phase ¥°-1B : ÇöÇà CRM ÇÁ·Î¼¼½º ¹× ½Ã½ºÅÛ ºÐ¼® Phase ¥°-2 : CRM ºñÀü ¼ö¸³ Phase ¥°-3 : CRM Àü·« ¼ö¸³ Phase ¥°-4 : ºñÁî´Ï½º ¿ä±¸»çÇ× ºÐ¼® 2. Technology focused phases Phase ¥°-5 : To-Be CRM ¸ðµ¨ ¼ö¸³ Phase ¥°-6 : CRM Solution ºÐ¼® Phase ¥°-7 : ±¸Çö°èȹ ¼ö¸³
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