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contents
- Market Volume
- Trend
- Market Share
- SWOT
STP
App Store
iTunes
Apple Store
Apple Store?
Apple Online Store
Sell all of Apple’s products with their prices
Even provide business store and government store
Establish online websites for each country
Apple Retail Store
Owned and operated by Apple Inc.
The one place to test-drive and explore every Apple product
From the start to open the first two Apple stores in U.S in 2001, until now 255 stores in 9 different countries
iTunes?
release - April. 28. 2003
Market Volume. iTunes
Graph of the online market volume in 2007
World & Korea
Trend. itunes
Lasting growth
Market Share. iTunes
ITunes has more of than 70% of market share in the world
Apple is NO.1 retailer in the US
Top Music Retailer in the US
Market Volume. App Store
Trend. App Store
App Store Promotes iPod selling
App Store release - July 10, 2008
SWOT
S
i-Tunes and App store are a good source of revenue
Specialized and…(생략)
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brand-image
SWOT
O
Increasing volume of digital music market
Large population which have brand conscious
Government crackdown on pirating music off the Internet
Increasing People who enjoy App and iTunes
(App tore and iTunes become a Trend )
O ? Yes you can!!
클럽글에 올린
사진 추가하기
Success story ?
Ordinary people
by app developer
O ? increasing Online Music Market Volume
SWOT
T
Increasing competition with major companies(레드오션)
Competitions offer similar service at often cheap price
App Store doesn’t work in Korea
Almost app is game
Increase Hacking and Copy
T ? Apple Store is jam packed with games
T ? The change of the Korea music market
No more listening
but Showing Music
Illegal download
-> steadily decreased but still big
T- illegal Download
STP-segmentation
ages
preference
Purchasing
10s
High ? buy contents and enjoy online culture
M ? have never runs out money pool called mama
20s
Middle ? ‘d love music, app, video but not high pr
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