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The Airline Industry
Loyalty Programs in,
Table of Contents
Overview
Industry Analysis
Korean Airlines
Asiana Airlines
Cathay Pacific
Value Analysis
Target Analysis
Recommendations
Introduction
Overview
Target: First-class customers
International Airliners
Korean Airlines
Asiana Airlines
Cathay Pacific
Industry Analysis
Korean Airlines
Asiana Airlines
Cathay Pacific
Summary
Industry Analysis
Korean Air
In-flight Service
Seats
Food
In-flight entertainment
Personal service
Before & After Service
Prioritized Services
Lounge
Free charge additional services
KAL Premium Care Service
Mileage advantage
In-Flight Service
Seating
Food
First-class Cosmo Sleeper
First-class Sleeper
First-class
Course menus- Western, Chinese, Japanese
“First-class limited primary ordering Service”
In-Flight Service
Movies
Personal Services
Pajamas are given
Notebooks
Satellite P…(생략)
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ge Additional Baggage
Mileage Advantage
Additional Mileage Accumulation
Mileage Advantage
Affiliated companies involved in:
Airline: Star Alliance
Credit Card
Hotel
Rental business
Others
Cathay Pacific
In-flight Service
Seats
Food
In-flight entertainment
Personal Service
Before & After Service
More Baggage allowed
Lounge
Mileage advantage
In-Flight Service
Seats: Comfortable Space and Amenities
Food: Attendants` off-hand service
In-Flight Service
Movies
Personal Services
Note book
Before & After Service
Luxury lounge : The Wing (special dining room)
Exclusive check in ? out
Trip Information Offering
Mileage Advantage
Mileage Programs
Asia Miles
Affiliated Companies
Customers
Mileage
First-class
150%
Business
125%
Premium Eco
110%
Economic
50% or 100%
Summary
Korean Air Line
Asiana Air Line
Cathay Pacific
Seat quality
3 different seats
More features
Food service
More unique
Entertainment
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